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Knowing Where Your Links Come From

One of the things that we do at CoDon Media Group is try to teach our clients about how they can grow their business through the use of search engines. To explain it simply, a search engine such as Google relies on links to gauge rank. In other words, the more links that your site gets, the more likely you are going to rank in the search engines. However, it’s not just the quantity of the links. It’s also the quality of each of these links. Having a thousand links from no name websites is not nearly as powerful as twenty links from very powerful sites.

Another factor that plays into it is how Google–or whatever search engine for that matters–rates that website. For example, if your site is one about cars and you’re being linked to from a slightly illicit website, Google might not take too kindly to that. It wants reputable websites to be on its top listings and therefore, if your links are sketchy, they are less likely to give you that top ranking. What this means is that it’s important to have a lot of links, high quality links and links from places that are actually good.

The problem is checking these links. Where can someone go to check their back links? A colleague of CoDon Media Group recently launched a website that is a backlink checker that allows you to check these backlinks. What it does is check how many links are linking to that page that is then linking to your page. In this age of SEO, it’s not just who is linking to, but who is linking to the web page that is linking to you. On top of that, how many links is that web page linking to? And, it tells you which web page it is so you can check to make sure it’s legitimate. If you don’t like it, you could request to have it removed. This backlink checker, therefore, is your way to keep an eye on the number of links and where those links are coming from.

When you’re building your business online and starting to do SEO, it’s imperative that you know where your links are coming from. Getting new links is great. However, if those links are poor quality, it can be disastrous to your efforts and a tremendous waste of money. At CoDon Media Group, we only look for high quality links for our clients. We work to get our clients to the front page of Google, but we don’t sacrifice the quality of the link to get there.

Midnight Productions Developed by Us

One of the things that we do at CoDon Media Group is develop websites using WordPress as a content management system. While, in the past, WordPress was known as software for blogging, it has grown into an amazing CMS that businesses can use to make a professional looking website. Even CoDon Media Group is built on WordPress because it’s makes adding new pieces of content a piece of cake.

About a month ago, I arranged a meeting with the guys over at Midnight Productions and we had a conversation about what CoDon Media Group could do for them. It was decided that they definitely needed a website as well as a custom logo. While we were unable to help them with a logo personally, I knew a guy who was very good and he has quickly become my favorite for logos.

Midnight Productions is a company that hosts events in many different counties in New York. They invite people to bars, nightclubs and other spots where they host thematic events. In other words, they are event planners that specialize in the nightlife of the region.

When we met, I explained to them that a website would benefit them. They were using Facebook which was beneficial, but by creating a website, what they were doing was creating a two way path for people to find them. If someone went to their site, they could then travel to their Facebook which would increase the likelihood that they’d show up.

So, I wanted to write a short post to thank them for choosing CoDon Media Group. If you own a business and are looking to tap into another level of clients, don’t hesitate to contact us. We will definitely be able to help you!

CoDon Media Group is Open For Business

After months in planning, CoDon Media Group is finally open for business. This website is the central hub for all web properties owned by me, Jacob Cohen Donnelly. It is also a website where I offer a series of different services. I welcome you to check out the services that are offered and feel free to contact me if you are interested.

I wanted to explain where the name CoDon Media Group comes from. If you take the first two letters of my middle name and the first three letters of my last name and combine them together, you get CoDon. However, being the nerd that I am, I couldn’t just live with that and I had to find some sort of a scientific connection. Fortunately, the word codon is exactly the point I was looking to make.

I’ve been online for many years and I’ve been developing sites for a good handful of them. I’ve seen the Internet evolve and love where it is going. I believe that every business should be online and if they’re not, there is a lot of money that they are missing out on.

I welcome you to CoDon Media Group. As we acquire more property and expand on the services that we offer, I’ll be posting here. Please feel free to subscribe to my newsletter. I’ll be developing some free articles that are going to help you grow your business in all the right ways. Thanks for stopping by!